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1. Table of Contents

Table of Contents

2. Project Overview / Executive Summary


Mission

To take the risk out of service providers digital transformation projects and enable them to understand where they are in their transformation journey by using a proven industry agreed methodology to not only assess where they are today, but what they want to transform to.

ValueThe model will allow them to create a clear, unbiased roadmap and identify priorities for transformation and understand the capabilities needed to deliver real business value from their transformation. We will also create and define industry agreed strategic KPIs so digital transformation performance can be measured and monitored and most importantly understood at the C-level. 
Strategy
  1. Appropriate online-tooling and DMM platform which is easy to use
  2. Unique value proposition and methodology for delivery
  3. Effective marketing and services sales strategy which appropriately packages up the DMM and reaches a wide audience
  4. Benchmarking – Create a benchmarking capability so members understand where they are in their digital transformation journey in relation to other companies of a similar size/region etc.
  5. Promote  adoption of DMM case studies, adoption assessment reports to inform the market that the approach of DMM is working for the industry
  6. Align all the other industry assessments (AI, CEM, Data, etc) to the DMM model to reinforce the approach
  7. Publish a set of industry agreed strategic KPIs for DMM measurement (answers the question, “we have taken the DMM so now what…”
  8. Ensure that all the dimensions are consistent in language and approach.


3. Road Map Deliverables

Initiative Summary

  Initiative 1


Jira
serverTM Forum JIRA
columnskey,priority,status,summary,initiative category
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a
keyDMM-99

Initiative 1 - Persona Value statements 

Jira
serverTM Forum JIRA
columnskey,summary,type,description
maximumIssues20
jqlQuerykey in (DMM-124, DMM-125, DMM-127, DMM-129, DMM-130, DMM-126, DMM-132)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Initiative 1 - Sprints & Epics (to view tasks, click on Epic name)

Sprint 1 (2-Dec-19 to 31-Jan-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-96,DMM-209,DMM-213)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Sprint 2 (3-Feb-20 to 3-Apr-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-222,DMM-223)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Sprint 3 (6-Apr-20 to 29-May-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-267, DMM-254)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Sprint 4 (1-Jun-20 to 31-Jul-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-94, DMM-215, DMM-201, DMM-354)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Initiative 2


Jira
serverTM Forum JIRA
columnskey,priority,status,summary,initiative category
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a
keyDMM-231

Initiative 2 - Persona Value statements 


Jira
serverTM Forum JIRA
columnskey,summary,type,description
maximumIssues20
jqlQuerykey in (DMM-232)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Initiative 2 - Sprints & Epics (to view tasks, click on Epic name)

Sprint 1 (2-Dec-19 to 31-Jan-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-214,DMM-233)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Sprint 2 (3-Feb-20 to 3-Apr-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-217, DMM-218, DMM-229, DMM-230, DMM-236)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Sprint 3 (6-Apr-20 to 29-May-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-269, DMM-333, DMM-334, DMM-348)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Sprint 4 (1-Jun-20 to 31-Jul-20)

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-335, DMM-336, DMM-337, DMM-338, DMM-349, DMM-350, DMM-351, DMM-352, DMM-353)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a

Initiative 3

Jira
serverTM Forum JIRA
columnskey,priority,status,summary,initiative category
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a
keyDMM-234

Initiative 3 - Persona Value statements 

Jira
serverTM Forum JIRA
columnskey,summary,type,description
maximumIssues20
jqlQuerykey in (CEM-95, CEM-91, CEM-90, CEM-88, CEM-87, CEM-86)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a


Initiative 3 - Sprints & Epics (to view tasks, click on Epic name)

Sprint 4 (1-Jun-20 to 31-Jul-20)

|

Jira
serverTM Forum JIRA
columnskey,summary,priority,status,assignee,fixversions
maximumIssues20
jqlQuerykey in (DMM-235, DMM-355, DMM-356)
serverIddbb88b6a-91a8-3e2f-8edf-b99e00a7317a





4. Dependencies    N/A

Add in other projects and Frameworx dependencies this project will have. Please enter if your project will require INPUT FROM, produce OUTPUT TO or require JOINT WORKING with the named projects/Frameworx. In the COMMENTS column describe the nature of the input, output or joint working.

Project NameINPUT FROM OUTPUT TO JOINT WITHCOMMENTS (describe nature of Input/Output/Joint)Project Contact





5. Project Team Participants

This section identifies the human resources and skills required by the project to successfully deliver the items listed in this charter.  Unless otherwise noted, the level of commitment of all project participants is Best Effort.

At the time the charter is written, the individuals listed below are considered tentative participants. When the charter is approved, the tentative participants will be notified and they can “join” the project in the online community. From that point forward the project resources will be maintained and viewable in real time.

Note - Please review the Team Roles & Responsibilities RACI here.

LEAD: Update Customer Lead:

Release 20.0 (includes assets delivered in Sprint 1 to Sprint 3)
Release 20.5 (includes assets delivered in Sprint 4 to Sprint 6)

Sprint 1
2-Dec-19 to 31-Jan-20
Sprint 1
2-Dec-19 to 31-Jan-20
Sprint 2
3-Feb-20 to 3-Apr-20
Sprint 2
3-Feb-20 to 3-Apr-20
Sprint 3
6-Apr-20 to 29-May-20
Sprint 3
6-Apr-20 to 29-May-20

Sprint 4
1-Jun-20 to 31-Jul-20
Sprint 4
1-Jun-20 to 31-Jul-20
Sprint 4
1-Jun-20 to 31-Jul-20
Sprint 4
1-Jun-20 to 31-Jul-20
Sprint 4
1-Jun-20 to 31-Jul-20
Sprint 4
1-Jun-20 to 31-Jul-20
Sprint 4
1-Jun-20 to 31-Jul-20
Sprint 5
3-Aug-20 to 2-Oct-20

Sprint 6

5-Oct20 to 27-Nov-20

Project Team RoleName*Company*Dimension LeadsArea of Project Focus
Create a ‘6th’ Data Dimension
Update Customer Dimension
Update Strategy Dimen. & Finalise Culture Dimension
Update Technology & Operations Dimensions
Update the DMM Poster IG1213
DMM Governance – Produce Strawman Proposal IG1216

Create a Certified Partner Guide /Wiki GB1011
Produce DMM Strategic KPIs Poster
Produce a Glossary for Certified Consultants IG1212
Refine the 24 Strategic KPIs for measuring Digital Trans. IG1214
Update CEM Maturity Model V1 GB101
Create CEM Maturity Model Poster
CEM Maturity Model V1 GB1012 Release Notes


Project Joint Team Lead

Jonathan Hopkinson, Principal Digital Transformation Consultant

Huawei Technologies

DMM Data Dimension

Overall project focus

Lead: Data DimensionDMM Poster Update

Create a ‘6th’ Data Dimension

Update Customer Dimension

Update Strategy Dimen. & Finalise Culture Dimension

Update Technology & Operations Dimensions

LEAD: Update the DMM Poster IG1213

DMM Governance – Produce Strawman Proposal IG1216


Create a Certified Partner Guide /Wiki GB1011

Produce DMM Strategic KPIs Poster

Produce a Glossary for Certified Consultants IG1212

Refine the 24 Strategic KPIs for measuring Digital Trans. IG1214

Update CEM Maturity Model V1 GB1012

Create CEM Maturity Model Poster

CEM Maturity Model V1 GB1012 Release Notes



Project Joint Team Lead

Emmanuel Otchere, VP Standards & Industry Development

Huawei Technologies

DMM Operations Dimension

Overall project focus

LeadLEAD: Operations DimensionStrategic KPIs

Create a ‘6th’ Data Dimension

Update Customer Dimension

Update Strategy Dimen. & Finalise Culture Dimension

Update Technology & Operations Dimensions

Update the DMM Poster IG1213

DMM Governance – Produce Strawman Proposal IG1216


Create a Certified Partner Guide /Wiki GB1011

LEAD: Produce DMM Strategic KPIs Poster

Produce a Glossary for Certified Consultants IG1212

LEAD: Refine the 24 Strategic KPIs for measuring Digital Trans. IG1214

Update CEM Maturity Model V1 GB1012

Create CEM Maturity Model Poster

CEM Maturity Model V1 GB1012 Release Notes

LEAD: Create a ‘6th’ Data Dimension



Project Team Participants


Eamonn Mullally, Business Architect

Vodafone Group

DMM Strategy Dimension

LEAD: Update Strategy Dimen. & Finalise Culture DimensionLEAD: Update Technology & Operations Dimensions DMM Glossary

SUPPORT LEAD: DMM Guide

Create a ‘6th’ Data Dimension

Update Customer Dimension

Update Strategy Dimen. & Finalise Culture Dimension

Update Technology & Operations Dimensions

Update the DMM Poster IG1213

DMM Governance – Produce Strawman Proposal IG1216


SUPPORT LEAD: Create a Certified Partner Guide /Wiki GB1011

Produce DMM Strategic KPIs Poster

LEAD: Produce a Glossary for Certified Consultants IG1212

Refine the 24 Strategic KPIs for measuring Digital Trans. IG1214

Update CEM Maturity Model V1 GB1012

Create CEM Maturity Model Poster

CEM Maturity Model V1 GB1012 Release Notes



Arnold Buddenberg, Enterprise Digital Business & IT transformation Architect

Orange

DMM Customer Dimension

LEAD: CEM Maturity Model Update

Create a ‘6th’ Data Dimension

Update Customer Dimension

Update Strategy Dimen. & Finalise Culture Dimension

Update Technology & Operations Dimensions

Update the DMM Poster IG1213

DMM Governance – Produce Strawman Proposal IG1216


Create a Certified Partner Guide /Wiki GB1011

Produce DMM Strategic KPIs Poster

Produce a Glossary for Certified Consultants IG1212

Refine the 24 Strategic KPIs for measuring Digital Trans. IG1214

LEAD: Update CEM Maturity Model V1 GB1012

LEAD: Create CEM Maturity Model Poster

LEAD: CEM Maturity Model V1 GB1012 Release Notes



Lasse Degner, Management ConsultantDetecon

Lead: DMM Guide

Create a ‘6th’ Data Dimension

Update Customer Dimension

Update Strategy Dimen. & Finalise Culture Dimension

Update Technology & Operations Dimensions

Update the DMM Poster IG1213

DMM Governance – Produce Strawman Proposal IG1216


LEAD: Create a Certified Partner Guide /Wiki GB1011

Produce DMM Strategic KPIs Poster

Produce a Glossary for Certified Consultants IG1212

Refine the 24 Strategic KPIs for measuring Digital Trans. IG1214

Update CEM Maturity Model V1 GB1012

Create CEM Maturity Model Poster

CEM Maturity Model V1 GB1012 Release Notes



Silvia Flachowsky, Managing ConsultantDeteconLead: DMM Technology Dimension

SUPPORT LEAD: DMM Guide

Create a ‘6th’ Data Dimension

Update Customer Dimension

Update Strategy Dimen. & Finalise Culture Dimension

Update Technology & Operations Dimensions

Update the DMM Poster IG1213

DMM Governance – Produce Strawman Proposal IG1216


SUPPORT LEAD: Create a Certified Partner Guide /Wiki GB1011

Produce DMM Strategic KPIs Poster

Produce a Glossary for Certified Consultants IG1212

Refine the 24 Strategic KPIs for measuring Digital Trans. IG1214

Update CEM Maturity Model V1 GB1012

Create CEM Maturity Model Poster

CEM Maturity Model V1 GB1012 Release Notes
























TM Forum Theme & Product OwnerAaron Boasman-Patel, Vice President, AI & Customer Experience

TM Forum,



Head of Program and Project.

Vice President AI & Customer Experience

















TM Forum Subject Matter ExpertAlfred Anaya-DubenardTM Forum
Senior Frameworx Conformance Advisor




LEAD: DMM Governance – Produce Strawman Proposal IG1216









TM Forum Project Management SupportJan Lowdon, Agile Project ManagerTM Forum

Agile Project Manager


















6. Member Validation and Feedback Approach

Deliverables require validation and feedback. If the development team has a broad range of Members and Service Providers, validation may be within the team, however if the range of Members and Service Providers is weak, after Team Approval, deliverables must be validated beyond the team. Teams must state their Member & Validation approach here: 

Validation Activity Approach

Team Approval

Corporate Approval

Validation Activity Description

 

Dependencies


Comments


7. Liaison Relationships    N/A

Please indicate if this project has or plans to have a relationship with other External Standards Organizations (SDOs). 

Name of Organization

Is this a New or Existing relationship?

Linkages and/or Scope of work

Contact person

Comments







8. Legal Notice

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