With the evolution of Digital Services and Communications Service industries there is a growing need to deliver new services by combining the capabilities of multiple organizations.
To reach this goal, use of standard management API will facilitate interoperability between partners, reduce integration cost and provide additional benefits such as:

• For vertical industries
  • Lower the entry barrier to combine Communication & Information with own Products, spanning national borders and specific brands
• For start-ups and SME
  • Availability of a simple and modern interface Technology requiring minimum domain expertise and allowing quick setup and deployment
• For Telco & Information Providers:
  • Reduce administration of multiple external disparate interfaces
  • Faster capitalization of assets (increased usage through micro and cross industry exposure).