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Quick Links

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titleHelp Desk
typestandard
urlCatalyst Help Desk
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titleDeadlines
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urlDTW 2024 Catalyst Deadlines
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titleAwards
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urlDTW 2024 Catalyst Awards

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titleMarketing Toolkit
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urlDTW 2024 Catalyst Marketing Toolkit
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urlDTW 2024 Catalyst Webinars
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titleDTW 24 Homepage
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urlDTW24 – Ignite Catalyst Cycle Homepage

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titleOn-site Information
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urlDTW 2024 Catalyst On-site information center


Welcome to the Marketing Toolkit! Here you will find everything you need to contribute to the success of your Catalyst project.

During the cycle of your project there will be key deliverables and milestones that need to be executed and some of those will require resources provided by TM Forum. This page is where all those resources will be continuously updated and uploaded, available to all project members.

Table of Contents

Table of Contents
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Social Media and PR 

When posting on social media to promote your projects, use the below hashtags & handle so we can share your posts with our followers.

@TMForum #TMForum  #TMForum #Catalysts #TMFDigital #DTW24 #IGNITE

 Follow us on LinkedIn and join our dedicated TM Forum Catalyst Group to keep up to date with all posts


Bespoke project promotional resources & Participation Certificates

This area will be your main go-to on this page. It will contain the majority of the bespoke resources and information for your project. Open the kit below, find your project to access your unique resources. 


Hand over to the virtual assistant: Future contact center using Gen AI
Expand
titleOpen Innovation C24.0.XXX


URNProject NameProject Web PageFeature imageSocial bannerLinkedIn postTwitter postTrailer videoInform articleParticipation Certificate 
C24.0.619Wholesale fibre broadband standardization https://www.tmforum.org/catalysts/projects/C24.0.619/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
621
C24.0.621WebAssembly canvas - Phase IIhttps://www.tmforum.org/catalysts/projects/C24.0.621/webassembly-canvas-phase-iiLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
C24.0.622BiMa: Billing integration for marketplaces - Phase IIhttps://www.tmforum.org/catalysts/projects/C24.0.622/bima-billing-integration-for-marketplaces-phase-iiLink to feature imageLink to social banner

Link to LinkedIn post

Link to Twitter postLink to trailer video
C24.0.624CABOOM! Converged access B2B2C over ODA marketplace – Phase IIIhttps://www.tmforum.org/catalysts/projects/C24.0.624/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.625Holistic intelligence & GenAI to accelerate 5G monetizationhttps://www.tmforum.org/catalysts/projects/C24.0.625/business-driven-automation-enabled-by-360-observability-and-intelligenceLink to feature imageLink to social banner
C24.
Link to LinkedIn postLink to Twitter postLink to videoLink to Inform article
C24.0.626

INNOVATION PIONEER PROJECT: Maximizing the value of TM Forum assets using AI and machine-readable models

https://www.tmforum.org/catalysts/projects/C24.0.626/innovation-pioneer-project-maximizing-the-value-of-tm-forum-assets-using-ai-and-machinereadable-models

Link to LinkedIn postLink to Twitter postLink to trailer video

C24.0.628LOKI - LLM O&M Knowledge Integratorhttps://www.tmforum.org/catalysts/projects/C24.0.628/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to video
C24.0.631Harnessing GenAI's business value for operations transformation
- Phase II
https://www.tmforum.org/catalysts/projects/C24.0.631/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.632Autonomous CEI for zero-touch 5G and wifi networks - Phase IVhttps://www.tmforum.org/catalysts/projects/C24.0.632/autonomous-cei-for-zerotouch-5g-and-wifi-networks-phase-ivLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
C24.0.636Incident co-pilothttps://www.tmforum.org/catalysts/projects/C24.0.636/incident-copilotLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post
Link to Inform article
637
C24.0.637Cellular to satellite communicationhttps://www.tmforum.org/catalysts/projects/C24.0.637/cellular-to-satellite-communicationLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.638Intent-driven slice management in autonomous network - Phase IVhttps://www.tmforum.org/catalysts/projects/C24.0.638/intentdriven-slice-management-in-autonomous-network-phase-ivLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform articles
C24.0.641Large language models accelerate innovation and intelligent transformationhttps://www.tmforum.org/catalysts/projects/C24.0.641Link to feature imageLink to social banner
C24.0.642
Link to LinkedIn postLink to Twitter post

C24.0.642Unlock conversational data insights: Automating virtual agenthttps://www.tmforum.org/catalysts/projects/C24.0.642/
hand-over-to-the-virtual-assistant-future-contact-center-using-gen-ai
Link to feature imageLink to social banner
C24.0.
Link to LinkedIn postLink to Twitter post

C24.0.643AI-driven product configuration and provisionhttps://www.tmforum.org/catalysts/projects/C24.0.643/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.646Unleash 5G monetization with autonomous operationshttps://www.tmforum.org/catalysts/projects/C24.0.646/unleash-5g-monetization-with-autonomous-operationsLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post

C24.0.648
Generative AI-based digital
GenAI Powered toolkit for network
/service discovery and intent based service orchestration
& service managementhttps://www.tmforum.org/catalysts/projects/C24.0.648/generative-aibased-digital-toolkit-for-network-and-service-discovery-and-intent-based-service-orchestrationLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
C24.0.650Realtime intelligent customer experienceshttps://www.tmforum.org/catalysts/projects/C24.0.650/realtime-datadriven-ecosystem-for-growthLink to feature imageLink to social banner
C24.0.651Autonomous networks hyperloops - Phase VI
Link to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
C24.0.651Autonomous networks hyperloops - Phase Vhttps://www.tmforum.org/catalysts/projects/C24.0.651/autonomous-networks-hyperloops-phase-vLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.652Data-to-NPS: Boosting NPS using decision intelligencehttps://www.tmforum.org/catalysts/projects/C24.0.652/Link to feature imageLink to social banner
C24.0.654AI-driven offer lifecycle managementhttps://www.tmforum.org/catalysts/projects/C24.0.654Link to feature image
Link to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
Link to social banner

C24.0.
655Portable private network
654AI-driven offer lifecycle managementhttps://www.tmforum.org/catalysts/projects/C24.0.
655/portable-private-network
654Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
C24.0.
658GenAI Hyperautomation for Customer and Business Operations
655Elastic network ensures reliable experiencehttps://www.tmforum.org/catalysts/projects/C24.0.
658/governance-practice-for-multiple-heterogeneous-it-system-architecture-of-largescale-group-company
655Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post

Link to feature imageLink to social banner

C24.0.
663Elevate digital experience through foundation models mindset to achieve sustainable business growth
658GenAI Hyperautomation for Customer and Business Operationshttps://www.tmforum.org/catalysts/projects/C24.0.
663
658/
elevate
governance-
digital
practice-
experience
for-
through
multiple-
foundation
heterogeneous-
models
it-
mindset
system-
to
architecture-
achieve
of-
sustainable
largescale-
business
group-
growth
companyLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post

C24.0.
664
663
Network AI Ops – Transforming telco network operations
Transforming Techco landscape through open digital experience to achieve sustainable business growthhttps://www.tmforum.org/catalysts/projects/C24.0.
664
663/
network-ai-ops-transforming-telco-network-operations
elevate-digital-experience-through-foundation-models-mindset-to-achieve-sustainable-business-growthLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post

C24.0.
667Cognitive Intelligence enables WISE investment for sustainable growth
664ReNOVATE AI: Rejuvenating network build and operations through AIhttps://www.tmforum.org/catalysts/projects/C24.0.
667
664/
cognitive
network-
intelligence
ai-
enables
ops-
wise
transforming-
investment
telco-
for
network-
sustainable-growth
operationsLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post

C24.0.
672AI agent empowering higher Autonoumous level
667Accelerating cognitive growth on WISE investmenthttps://www.tmforum.org/catalysts/projects/C24.0.
672
667/
intentdriven
cognitive-intelligence-
empower
enables-
autonomous-network
wise-investment-for-sustainable-growth
Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
Catalyst Awards Participation Certificates_C24.0.667.pdf
C24.0.
673
672
Digital twin network: AI-based customer perception collaborative optimization system
AI agent empowering higher autonomous levelhttps://www.tmforum.org/catalysts/projects/C24.0.
673
672/
digital
intentdriven-empower-
twin
autonomous-network
-aibased-customer-perception-collaborative-optimization-system
Link
Link
to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.
678Beyond chatbots – Revolutionizing telecom with advanced generative AI
673AI for customer perception network optimizationhttps://www.tmforum.org/catalysts/projects/C24.0.
678/beyond-chatbots-revolutionizing-telecom-with-advanced-generative-ai 
673/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post

Link to feature imageLink to social banner

C24.0.
683SATCOM + 5G anywhere - Phase II
678Beyond chatbots – Revolutionizing telecom with advanced generative AIhttps://www.tmforum.org/catalysts/projects/C24.0.
683/
678/beyond-chatbots-revolutionizing-telecom-with-advanced-generative-ai Link to feature
Link to feature
imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.
688Technician as a salesman: Chat activation journey
683SATCOM + 5G anywhere - Phase IIhttps://www.tmforum.org/catalysts/projects/C24.0.
688/telecom-onboarding-process-driven-completely-by-ai-and-nlp-use-case-technician-as-a-salesmanC24.0.693GenAI enabled Cloud native network assurance and service management
683/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post
Link to Inform article
C24.0.688

Technician as a salesman: Chat activation journey

https://www.tmforum.org/catalysts/projects/C24.0.688/telecom-onboarding-process-driven-completely-by-ai-and-nlp-use-case-technician-as-a-salesmanLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
C24.0.693DarkNOC: GenAI propels insights driven NetOpshttps://www.tmforum.org/catalysts/projects/C24.0.693/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.694Interoperable logical resource management platformhttps://www.tmforum.org/catalysts/projects/C24.0.694/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24.0.700Sustainable and autonomous IOT ecosystems https://www.tmforum.org/catalysts/projects/C24.0.700/sustainable-and-autonomous-iot-ecosystemsLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to inform article
C24.0.705GenAI empowers computing force networkhttps://www.tmforum.org/catalysts/projects/C24.0.705/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
C24.0.710DBM: Securing the supply chain - Phase VIIhttps://www.tmforum.org/catalysts/projects/C24.0.
693
710/
genai
dbm-
enabled
securing-
cloud
the-
native
supply-
network
chain-
assurance-and-service-management
phase-viiLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
694Interoperable logical resource management platformhttps://www.tmforum.org/catalysts/projects/C24.0.694/Link to feature imageLink to social bannerC24.0.699



Expand
titleMoonshot M24.0.XXX


URNProject NameProject Web PageFeature imageSocial bannerLinkedIn postTwitter postTrailer videoInform articleParticipation Certificate 
M24.0.620Mighty Minions: Unleashing domain-specific GenAI via SLMs
AI-Powered Sustainable Smart Farming
https://www.tmforum.org/catalysts/projects/
C24
M24.0.
699/aipowered-sustainable-smart-farming
620/Link to feature imageLink to social bannerLink to LinkedIn postLink to
Twitter postC24
Twitter postLink to trailer video
M24.0.
700Sustainable and autonomous IOT ecosystems 
629

Sustainability telco by green network evolution - Phase II

https://www.tmforum.org/catalysts/projects/
C24
M24.0.
700
629/
sustainable
sustainability-telco-
and
by-
autonomous
green-
iot
network-
ecosystems
evolutionLink to feature imageLink to social banner
C24
Link to LinkedIn postLink to Twitter post

M24.0.
705
634

GenAI

empowers computing force network

genie redefines CX

https://www.tmforum.org/catalysts/projects/
C24
M24.0.
705/
634/genai-genie-redefines-cxLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
C24
Link to Inform article
M24.0.
710DBM: Securing the supply chain - Phase VII
644DataFusion enables smart mobilityhttps://www.tmforum.org/catalysts/projects/
C24
M24.0.
710/dbm-securing-the-supply-chain-phase-vii
URNProject NameProject Web PageFeature imageSocial banner
644/Link to feature imageLink to social banner
Expand
titleMoonshot M24.0.XXX
Link to LinkedIn postLink to Twitter post
Trailer
Link to video
620Mighty Minions: Unleashing domain-specific GenAI via SLMs
M24.0.659GenAI powered language agnostic business operationshttps://www.tmforum.org/catalysts/projects/M24.0.
620/
659Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
M24.0.
629Sustainability telco by green network evolution - Phase II
665AI Smart CapEx for green and efficient network investmentshttps://www.tmforum.org/catalysts/projects/M24.0.
629/sustainability-telco-by-green-network-evolution
665/Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
M24.0.
634
676GenAI
genie redefines CX
for ANhttps://www.tmforum.org/catalysts/projects/M24.0.
634
676/genai-
genie
for-
redefines-cx
anLink to feature
imageLink to social banner
imageLink to social bannerLink to LinkedIn postLink to Twitter post

M24.0.
644DataFusion enables smart mobility
679Sustainable live streaminghttps://www.tmforum.org/catalysts/projects/M24.0.
644
679/Link to feature imageLink to social banner
M24.0.659GenAI powered language agnostic business operations
Link to LinkedIn postLink to Twitter postLink to trailer videoLink to Inform article
https://www.tmforum.org/catalysts/projects/
659Link to feature imageLink to social banner
M24.0.
665
698
AI Smart CapEx for green and efficient network investments
Responsible AI - Phase IIhttps://www.tmforum.org/catalysts/projects/M24.0.
665
698/responsible-aiLink to feature image
LinkLink to social banner
Link to social bannerLink to LinkedIn postLink to Twitter post
Link to Inform article
M24.0.
676GenAI for AN
699AI-Powered sustainable smart farminghttps://www.tmforum.org/catalysts/projects/
M24
C24.0.
676
699/
genai
aipowered-sustainable-
for
smart-
an
farmingLink to feature imageLink to social banner
M24.0.679Sustainable live streaminghttps://www.tmforum.org/catalysts/projects/M24.0.679/Link to feature imageLink to social banner
Link to LinkedIn postLink to Twitter postLink to trailer video
M24.0.
698
701
Responsible
AI-
Phase II
powered fraud defense: Turning vulnerability into profitabilityhttps://www.tmforum.org/catalysts/projects/M24.0.
698
701/
responsible-ai
Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post
M24.0.701Fraud Management as a servicehttps://www.tmforum.org/catalysts/projects/


/fraud-management-as-a-service
M24.0.707Network service monetization through standardized APIs - Phase IIIhttps://www.tmforum.org/catalysts/projects/M24.0.707/network-service-monetization-through-standardized-apis-phase-iiiLink to feature imageLink to social bannerLink to LinkedIn postLink to Twitter post

M24.0.708AI-driven EBITDA
Mastery: Remodeling Revenue Journeys with Generative AI and Intent Analysis
mastery: Revolutionizing customer journeyshttps://www.tmforum.org/catalysts/projects/M24.0
.708/ebitda-mastery-remodeling-revenue-journeys-with-generative-ai-and-intent-analysis
.708Link to feature imageLink to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video
M24.0.709
Cost-effective 5G use cases for a green field deployment to Colombo Port City
SmartHive xGhttps://www.tmforum.org/catalysts/projects/M24.0.709/costeffective-5g-use-cases-for-a-green-field-deployment-to-colombo-port-
city
cityLink to feature imageLink to social bannerLink to LinkedIn postLink to
feature image
Twitter postLink to
social banner
trailer video
M24.0.713
The new way to reach future customers : AI Chatbots are the
AI chat agent: The game-changer for telecomshttps://www.tmforum.org/catalysts/projects/M24.0.713/the-new-way-to-reach-future-customers-ai-chatbots-are-the-gamechanger-for-telecomsLink to feature imageLink
to social banner
to social bannerLink to LinkedIn postLink to Twitter postLink to trailer video



 General Catalyst promotion resources


SOCIAL IMAGES 



 General use Catalyst slide deck

NOT FOR ONSITE ARENA PRESENTATION USE


Catalyst Arena slide deck - for use on Arena stage at DTW24 - Ignite


Speaking for your Catalyst for your Trailer Video? Check out our guidlines here! 


Whitepaper template

Download the TM Forum Word template for documents or whitepapers here:

 

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