Welcome to the Marketing Toolkit! Here you will find everything you need to contribute to the success of your Catalyst project.

During the cycle of your project there will be key deliverables and milestones that need to be executed and some of those will require resources provided by TM Forum. This page is where all those resources will be continuously updated and uploaded, available to all project members.

1. Social Media and PR 

When posting on social media to promote your projects, use the below hashtags & handle so we can share your posts with our followers.

@TMForum #TMForum #Catalysts #TMFDigital #DTW24 #IGNITE

 Follow us on LinkedIn and join our dedicated TM Forum Catalyst Group to keep up to date with all posts


2. Bespoke project promotional resources & Participation Certificates

This area will be your main go-to on this page. It will contain the majority of the bespoke resources and information for your project. Open the kit below, find your project to access your unique resources. 

URN Project Name Project Web Page Feature image Social banner LinkedIn post Twitter post Trailer video Inform article Participation Certificate 
C24.0.619 Wholesale fibre broadband standardization  https://www.tmforum.org/catalysts/projects/C24.0.619/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.621 WebAssembly canvas - Phase II https://www.tmforum.org/catalysts/projects/C24.0.621/webassembly-canvas-phase-ii Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.622 BiMa: Billing integration for marketplaces - Phase II https://www.tmforum.org/catalysts/projects/C24.0.622/bima-billing-integration-for-marketplaces-phase-ii Link to feature image Link to social banner

Link to LinkedIn post

Link to Twitter post Link to trailer video Link to Inform article
C24.0.624 CABOOM! Converged access B2B2C over ODA marketplace – Phase III https://www.tmforum.org/catalysts/projects/C24.0.624/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article 
C24.0.625 Holistic intelligence & GenAI to accelerate 5G monetization https://www.tmforum.org/catalysts/projects/C24.0.625/business-driven-automation-enabled-by-360-observability-and-intelligence Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to video Link to Inform article
C24.0.626

INNOVATION PIONEER PROJECT: Maximizing the value of TM Forum assets using AI and machine-readable models

https://www.tmforum.org/catalysts/projects/C24.0.626/innovation-pioneer-project-maximizing-the-value-of-tm-forum-assets-using-ai-and-machinereadable-models

Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.628 LOKI - LLM O&M Knowledge Integrator https://www.tmforum.org/catalysts/projects/C24.0.628/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to video
C24.0.631 Harnessing GenAI's business value for operations transformation https://www.tmforum.org/catalysts/projects/C24.0.631/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video
C24.0.632 Autonomous CEI for zero-touch 5G and wifi networks - Phase IV https://www.tmforum.org/catalysts/projects/C24.0.632/autonomous-cei-for-zerotouch-5g-and-wifi-networks-phase-iv Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.636 Incident co-pilot https://www.tmforum.org/catalysts/projects/C24.0.636/incident-copilot Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
C24.0.637 Cellular to satellite communication https://www.tmforum.org/catalysts/projects/C24.0.637/cellular-to-satellite-communication Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.638 Intent-driven slice management in autonomous network - Phase IV https://www.tmforum.org/catalysts/projects/C24.0.638/intentdriven-slice-management-in-autonomous-network-phase-iv Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform articles
C24.0.641 Large language models accelerate innovation and intelligent transformation https://www.tmforum.org/catalysts/projects/C24.0.641 Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post

C24.0.642 Unlock conversational data insights: Automating virtual agent https://www.tmforum.org/catalysts/projects/C24.0.642/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post

C24.0.643 AI-driven product configuration and provision https://www.tmforum.org/catalysts/projects/C24.0.643/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video
C24.0.646 Unleash 5G monetization with autonomous operations https://www.tmforum.org/catalysts/projects/C24.0.646/unleash-5g-monetization-with-autonomous-operations Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post

C24.0.648 GenAI Powered toolkit for network & service management https://www.tmforum.org/catalysts/projects/C24.0.648/generative-aibased-digital-toolkit-for-network-and-service-discovery-and-intent-based-service-orchestration Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.650 Realtime intelligent customer experiences https://www.tmforum.org/catalysts/projects/C24.0.650/realtime-datadriven-ecosystem-for-growth Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.651 Autonomous networks hyperloops - Phase V https://www.tmforum.org/catalysts/projects/C24.0.651/autonomous-networks-hyperloops-phase-v Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.652 Data-to-NPS: Boosting NPS using decision intelligence https://www.tmforum.org/catalysts/projects/C24.0.652/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.654 AI-driven offer lifecycle management https://www.tmforum.org/catalysts/projects/C24.0.654 Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.655 Elastic network ensures reliable experience https://www.tmforum.org/catalysts/projects/C24.0.655 Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post

C24.0.658 GenAI Hyperautomation for Customer and Business Operations https://www.tmforum.org/catalysts/projects/C24.0.658/governance-practice-for-multiple-heterogeneous-it-system-architecture-of-largescale-group-company Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post

C24.0.663 Transforming Techco landscape through open digital experience to achieve sustainable business growth https://www.tmforum.org/catalysts/projects/C24.0.663/elevate-digital-experience-through-foundation-models-mindset-to-achieve-sustainable-business-growth Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
C24.0.664 ReNOVATE AI: Rejuvenating network build and operations through AI https://www.tmforum.org/catalysts/projects/C24.0.664/network-ai-ops-transforming-telco-network-operations Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
C24.0.667 Accelerating cognitive growth on WISE investment https://www.tmforum.org/catalysts/projects/C24.0.667/cognitive-intelligence-enables-wise-investment-for-sustainable-growth Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article Catalyst Awards Participation Certificates_C24.0.667.pdf
C24.0.672 AI agent empowering higher autonomous level https://www.tmforum.org/catalysts/projects/C24.0.672/intentdriven-empower-autonomous-network Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.673 AI for customer perception network optimization https://www.tmforum.org/catalysts/projects/C24.0.673/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post

C24.0.678 Beyond chatbots – Revolutionizing telecom with advanced generative AI https://www.tmforum.org/catalysts/projects/C24.0.678/beyond-chatbots-revolutionizing-telecom-with-advanced-generative-ai  Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.683 SATCOM + 5G anywhere - Phase II https://www.tmforum.org/catalysts/projects/C24.0.683/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
C24.0.688

Technician as a salesman: Chat activation journey

https://www.tmforum.org/catalysts/projects/C24.0.688/telecom-onboarding-process-driven-completely-by-ai-and-nlp-use-case-technician-as-a-salesman Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.693 DarkNOC: GenAI propels insights driven NetOps https://www.tmforum.org/catalysts/projects/C24.0.693/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.694 Interoperable logical resource management platform https://www.tmforum.org/catalysts/projects/C24.0.694/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.700 Sustainable and autonomous IOT ecosystems  https://www.tmforum.org/catalysts/projects/C24.0.700/sustainable-and-autonomous-iot-ecosystems Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to inform article
C24.0.705 GenAI empowers computing force network https://www.tmforum.org/catalysts/projects/C24.0.705/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
C24.0.710 DBM: Securing the supply chain - Phase VII https://www.tmforum.org/catalysts/projects/C24.0.710/dbm-securing-the-supply-chain-phase-vii Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
URN Project Name Project Web Page Feature image Social banner LinkedIn post Twitter post Trailer video Inform article Participation Certificate 
M24.0.620 Mighty Minions: Unleashing domain-specific GenAI via SLMs https://www.tmforum.org/catalysts/projects/M24.0.620/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
M24.0.629

Sustainability telco by green network evolution - Phase II

https://www.tmforum.org/catalysts/projects/M24.0.629/sustainability-telco-by-green-network-evolution Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post

M24.0.634

GenAI genie redefines CX

https://www.tmforum.org/catalysts/projects/M24.0.634/genai-genie-redefines-cx Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
M24.0.644 DataFusion enables smart mobility https://www.tmforum.org/catalysts/projects/M24.0.644/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to video
M24.0.659 GenAI powered language agnostic business operations https://www.tmforum.org/catalysts/projects/M24.0.659 Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
M24.0.665 AI Smart CapEx for green and efficient network investments https://www.tmforum.org/catalysts/projects/M24.0.665/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
M24.0.676 GenAI for AN https://www.tmforum.org/catalysts/projects/M24.0.676/genai-for-an Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
M24.0.679 Sustainable live streaming https://www.tmforum.org/catalysts/projects/M24.0.679/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
M24.0.698 Responsible AI - Phase II https://www.tmforum.org/catalysts/projects/M24.0.698/responsible-ai Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
M24.0.699 AI-Powered sustainable smart farming https://www.tmforum.org/catalysts/projects/C24.0.699/aipowered-sustainable-smart-farming Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
M24.0.701 AI-powered fraud defense: Turning vulnerability into profitability https://www.tmforum.org/catalysts/projects/M24.0.701/ Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
M24.0.707 Network service monetization through standardized APIs - Phase III https://www.tmforum.org/catalysts/projects/M24.0.707/network-service-monetization-through-standardized-apis-phase-iii Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post
Link to Inform article
M24.0.708 AI-driven EBITDA mastery: Revolutionizing customer journeys https://www.tmforum.org/catalysts/projects/M24.0.708 Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video Link to Inform article
M24.0.709 SmartHive xG https://www.tmforum.org/catalysts/projects/M24.0.709/costeffective-5g-use-cases-for-a-green-field-deployment-to-colombo-port-city Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video
M24.0.713 AI chat agent: The game-changer for telecoms https://www.tmforum.org/catalysts/projects/M24.0.713/the-new-way-to-reach-future-customers-ai-chatbots-are-the-gamechanger-for-telecoms Link to feature image Link to social banner Link to LinkedIn post Link to Twitter post Link to trailer video

3. General Catalyst promotion resources

SOCIAL IMAGES 


4. General use Catalyst slide deck

NOT FOR ONSITE ARENA PRESENTATION USE


5. Catalyst Arena slide deck - for use on Arena stage at DTW24 - Ignite


Speaking for your Catalyst for your Trailer Video? Check out our guidlines here


7. Whitepaper template

Download the TM Forum Word template for documents or whitepapers here:

  Document

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