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Welcome to the Marketing Toolkit! Here you will find everything you need to contribute to the success of your Catalyst project.

During the cycle of your project there will be key deliverables and milestones that need to be executed and some of those will require resources provided by TM Forum. This page is where all those resources will be continuously updated and uploaded, available to all project members.

Table of Contents

1. Social Media and PR 

When posting on social media to promote your projects, use the below hashtags & handle so we can share your posts with our followers.

@TMForum #TMForum #Catalysts #TMFDigital #DTW #IGNITE

 Follow us on LinkedIn and join our dedicated TM Forum Catalyst Group to keep up to date with all posts

2. Bespoke project promotional resources & Participation Certificates

This area will be your main go-to on this page. It will contain the majority of the bespoke resources and information for your project. Open the kit below, find your project to access your unique resources. 

Open Innovation C25.0.XXX

Link

URN	Project Name	Project Web Page	Feature image	Social banner	LinkedIn post	Trailer video	Inform article	Infographic Only use new brand after 17 June	QR Code Links to the project webpage. If scanned via voting app, links to the voting page	Participation Certificate
C25.0.762	Generative orchestrator: Automating product and network alignment with GenAI	https://www.tmforum.org/catalysts/projects/C25.0.762	Link	Link	Posted 9 June			Infographic.762 NEW BRAND VERSION.762	C25.0.762.svg
C25.0.766	SATCOM with an Edge - Phase III	https://www.tmforum.org/catalysts/projects/C25.0.766/	Link	Link	Posted 16 May	Youtube link		Infographic.766 NEW BRAND VERSION.766	C25.0.766.svg
C25.0.767	Beyond Chatbots: Hybrid AI for fully automated proactive customer care - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.767/	Link	Link	Posted 9 June	Youtube Link		Infographic.767 NEW BRAND VERSION.767	C25.0.767.svg
C25.0.768	AI-ML Smart Network CapEx - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.768/	Link	Link	Posted 13 June	Youtube link	Article link	Infographic.768 NEW BRAND VERSION.768	C25.0.768.svg
C25.0.770	AI-driven sustainable connectivity: Cutting emissions for higher impact	https://www.tmforum.org/catalysts/projects/C25.0.770	Link	Link	Posted 6 June	Youtube Link			C25.0.770.svg
C25.0.773	Zero network outages using resilient automation	https://www.tmforum.org/catalysts/projects/C25.0.773/	Link	Link	Posted 13 June	Youtube link			C25.0.773.svg
C25.0.774	Harnessing GenAI's business value for operations transformation - Phase III	https://www.tmforum.org/catalysts/projects/C25.0.774/	Link	Link	Posted 9 June	Youtube link	Article link	Infographic.774 NEW BRAND VERSION.774	C25.0.774.svg
C25.0.775	BIND: Bridging intelligence, networks and digital twin	https://www.tmforum.org/catalysts/projects/C25.0.775	Link	Link	Posted 6 June	Youtube link	Article link	Infographic.775 NEW BRAND VERSION.775	C25.0.775.svg
C25.0.777	Intelligent fixed broadband operations	https://www.tmforum.org/catalysts/projects/C25.0.777	Link	Link	Posted 11 June	Youtube link		Infographic.777 NEW BRAND VERSION.777	C25.0.777.svg
C25.0.781	Digital Twin acceleration: Automate ODA Framework adoption using enterprise architecture tools	https://www.tmforum.org/catalysts/projects/C25.0.781	Link	Link	Posted 16 May	Youtube link		Infographic.781 NEW BRAND VERSION.781	C25.0.781.svg
C25.0.783	Sustainable 5G: Smart RAN energy management	https://www.tmforum.org/catalysts/projects/C25.0.783	Link	Link	Posted 23 May	Youtube link	Article link	Infographic.783 NEW BRAND VERSION.783	C25.0.783.svg
C25.0.786	CultureConnect	https://www.tmforum.org/catalysts/projects/C25.0.786	Link	Link	Posted 22 May	Youtube link		Infographic.786 NEW BRAND VERSION.786	C25.0.786.svg
C25.0.790	GenAI-powered cognitive toolkit for network and service management - Phase III	https://www.tmforum.org/catalysts/projects/C25.0.790/	Link	Link	Posted 13 June	Youtube link	Article link	Infographic.790 NEW BRAND VERSION.790	C25.0.790.svg
C25.0.794	Autonomous CEI for zero-touch 5G and wi-fi networks - Phase V	https://www.tmforum.org/catalysts/projects/C25.0.794/	Link	Link	Posted 13 June			Infographic.794 NEW BRAND VERSION.794	C25.0.792.svg
C25.0.796	Empowering B2B sales through GenAI: Tailored offering, smarter selling	https://www.tmforum.org/catalysts/projects/C25.0.796	Link	Link	Posted 23 May	Youtube Link	Article link		C25.0.796.svg
C25.0.798	Agent Fabric - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.798	Link	Link	Posted 9 June	Youtube Link	Article link	Infographic.798 NEW BRAND VERSION.798	C25.0.798.svg
C25.0.800	Mighty Minions: Unleashing domain-specific GenAI via SLMs - Phase III	https://www.tmforum.org/catalysts/projects/C25.0.800/	Link	Link	Posted 23 May			Infographic.800 NEW BRAND VERSION.800	C25.0.800.svg
C25.0.802	InfraVerse: Breaking boundaries for XR sustainability	https://www.tmforum.org/catalysts/projects/C25.0.802	Link	Link	Posted 9 June			Infographic.802 NEW BRAND VERSION.802	C25.0.802.svg
C25.0.805	Autonomous and sustainable IOT ecosystems at scale - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.805/	Link	Link	Posted 13 June	Youtube Link	Article link	Infographic.805 NEW BRAND VERSION.805	C25.0.805.svg
C25.0.806	CX optimization via AI-driven SOC over autonomous networks	https://www.tmforum.org/catalysts/projects/C25.0.806	Link	Link	Posted 13 June	Youtube Link		Infographic.806 NEW BRAND VERSION.806	C25.0.806.svg
C25.0.807	B2Sea: Converged access - Phase IV	https://www.tmforum.org/catalysts/projects/C25.0.807/	Link	Link	Posted 22 May	Youtube link	Article link	Infographic.807 NEW BRAND VERSION.807	C25.0.807.svg
C25.0.811	Broadband as a Service: The future of wholesale broadband ordering – Phase II	https://www.tmforum.org/catalysts/projects/C25.0.811/	Link	Link	Posted 16 May	Youtube link		Infographic.811 NEW BRAND VERSION.811	C25.0.811.svg
C25.0.812	AI-powered billing QA and anomaly detection	https://www.tmforum.org/catalysts/projects/C25.0.812	Link	Link	Posted 23 May	Youtube link		Infographic.812 NEW BRAND VERSION.812	C25.0.812.svg
C25.0.813	GenAI proactive customer care for 5G monetization	https://www.tmforum.org/catalysts/projects/C25.0.813	Link	Link	Posted 9 June	Youtube link		Infographic.813 NEW BRAND VERSION.813	C25.0.813.svg
C25.0.814	NeuroNOC: The self-healing network brain	https://www.tmforum.org/catalysts/projects/C25.0.814	Link	Link	Posted 11 June			Infographic.814 NEW BRAND VERSION.814	C25.0.814.svg
C25.0.816	Agentic & autonomous AI for business excellence - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.816/	Link	Link	Posted 11 June	Youtube link	Article link	Infographic.816 NEW BRAND VERSION.816	C25.0.816.svg
C25.0.822	AI-enhanced digital twins for best NPS network - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.822/	Link	Link	Posted 11 June			Infographic.822 NEW BRAND VERSION.822	C25.0.822.svg
C25.0.823	Revenue Generator: Harnessing digital twin-enabled marketing intelligence	https://www.tmforum.org/catalysts/projects/C25.0.823	Link	Link	Posted 23 May				C25.0.823.svg
C25.0.825	GenAI-enabled anomaly detection & analysis	https://www.tmforum.org/catalysts/projects/C25.0.825	Link	Link	Posted 4 June		Article link	Infographic.825 NEW BRAND VERSION.825	C25.0.825.svg
C25.0.828	AN L4 Digital Twin ensures maximum service reliability	https://www.tmforum.org/catalysts/projects/C25.0.828/	Link	Link	Posted 11 June	Youtube link		Infographic.828 NEW BRAND VERSION.828	C25.0.828.svg
C25.0.829	INFINITY: Unlocking revenues with APIs & dynamic pricing	https://www.tmforum.org/catalysts/projects/C25.0.829	Link	Link	Posted 16 May	Youtube link			C25.0.829.svg
C25.0.830	Messy data in, treasure out: boosting Autonomous Networks	https://www.tmforum.org/catalysts/projects/C25.0.830	Link	Link	Posted 11 June				C25.0.830.svg
C25.0.833	ODE-led Techco transformation achieves sustainable business leap	https://www.tmforum.org/catalysts/projects/C25.0.833/	Link	Link	Posted 22 May	Youtube link			C25.0.833.svg
C25.0.836	Accelerating dynamic network marketplaces	https://www.tmforum.org/catalysts/projects/C25.0.836/	Link	Link	Posted 6 June	Youtube link	Article link	Infographic.836 NEW BRAND VERSION.836	C25.0.836.svg
C25.0.837	NeuroNet orchestrator	https://www.tmforum.org/catalysts/projects/C25.0.837	Link	Link	Posted 4 June				C25.0.837.svg
C25.0.839	Unleash the potential of GenAI-powered 5G network slicing	https://www.tmforum.org/catalysts/projects/C25.0.839	Link	Link	Posted 4 June	Youtube link		Infographic.839 NEW BRAND VERSION.839	C25.0.839.svg
C25.0.841	AI-powered network optimization with large models and smart hardware	https://www.tmforum.org/catalysts/projects/C25.0.841	Link	Link	Posted 4 June	Youtube link		Infographic.841 NEW BRAND VERSION.841	C25.0.841.svg
C25.0.843	OmniBOSS – The AI agent for B/OSS best practices	https://www.tmforum.org/catalysts/projects/C25.0.843	Link	Link	Posted 22 May			Infographic.843 NEW BRAND VERSION.843	C25.0.843.svg
C25.0.844	Multi-agent networks: smarter innovation	https://www.tmforum.org/catalysts/projects/C25.0.844	Link	Link	Posted 6 June				C25.0.844.svg
C25.0.845	AI-powered end-to-end solution for customer experience	https://www.tmforum.org/catalysts/projects/C25.0.845	Link	Link	Posted 23 May	YouTube Link	Article link	Infographic.845 NEW BRAND VERSION.845	C25.0.845.svg
C25.0.847	Accelerating telecom’s sustainability journey - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.847/	Link	Link	Posted 23 May	YouTube Link		Infographic.847 NEW BRAND VERSION.847	C25.0.847.svg
C25.0.848	AN agent for 5G bearer networks	https://www.tmforum.org/catalysts/projects/C25.0.848	Link	Link	Posted 6 June	YouTube Link			C25.0.848.svg
C25.0.852	Predictive Intelligence for Optimized Networks & Enhanced Experience Resilience (PIONEER)	https://www.tmforum.org/catalysts/projects/C25.0.852/	Link	Link	Posted 4 June		Article link	Infographic.852 NEW BRAND VERSION.852	C25.0.852.svg

Moonshot M25.0.XXX

URN	Project Name	Project Web Page	Feature image	Social banner	LinkedIn post	Trailer video	Inform article	Infographic Only use new brand after 17 June	QR Code Links to the project webpage. If scanned via voting app, links to the voting page	Participation Certificate
M25.0.763	Quality of Trust: Eliminating spam, enabling growth	https://www.tmforum.org/catalysts/projects/C25.0.763/	Link	Link	Posted 9 May	Youtube link		Infographic.763 NEW BRAND VERSION.763	M25.0.763.svg
M25.0.765	ODA prism: Designing the ultimate telecom plan	https://www.tmforum.org/catalysts/projects/C25.0.765/	Link	Link	Posted 12 May	Youtube link		Infographic.765 NEW BRAND VERSION.765	M25.0.765.svg
M25.0.771	Spatial web: Open Gateway to the immersive future	https://www.tmforum.org/catalysts/projects/C25.0.771/	Link	Link	Posted 9 May	Youtube link	Article link	Infographic.771 NEW BRAND VERSION.771	M25.0.771.svg
M25.0.772	UNITe: Unified Network Integration for Terrestrial and Non-terrestrial Communications - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.772/	Link	Link	Posted 9 May	Youtube link		Infographic.772 NEW BRAND VERSION.772	M25.0.772.svg
M25.0.779	AI-powered ODA in a Box for B2B2X	https://www.tmforum.org/catalysts/projects/C25.0.779/	Link	Link	Posted 12 May	Youtube link			M25.0.779.svg
M25.0.780	AI-powered legacy modernization to ODA	https://www.tmforum.org/catalysts/projects/M25.0.780	Link	Link	Posted 12 May	Youtube link			M25.0.780.svg
M25.0.792	Evolving to full network autonomy	https://www.tmforum.org/catalysts/projects/C25.0.792/	Link	Link	Posted 7 May	Youtube link		Infographic.792 NEW BRAND VERSION.792	M25.0.792.svg
M25.0.793	Agentic ODA for proactive customer experiences	https://www.tmforum.org/catalysts/projects/C25.0.793/	Link	Link	Posted 12 May	Youtube link			M25.0.793.svg
M25.0.795	Monetizing federated connectivity for automotive OEMs	https://www.tmforum.org/catalysts/projects/M25.0.795/	Link	Link	Posted 9 May	Youtube link		Infographic.795 NEW BRAND VERSION.795	M25.0.795.svg
M25.0.797	Growing B2B with autonomous agents	https://www.tmforum.org/catalysts/projects/M25.0.797	Link	Link	Posted 12 May	Youtube link		Infographic.797 NEW BRAND VERSION.797	M25.0.797.svg
M25.0.799	End-to-end service realization using intent-based networks	https://www.tmforum.org/catalysts/projects/C25.0.799/	Link	Link	Posted 7 May	Youtube link		Infographic.799 NEW BRAND VERSION.799	M25.0.799.svg
M25.0.818	AI-enabled system for vehicle-road-cloud collaboration - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.818/	Link	Link	Posted 9 May		Article link	Infographic.818 NEW BRAND VERSION.818	M25.0.818.svg
M25.0.821	AI-driven network automation for traffic and service resilience - Phase II	https://www.tmforum.org/catalysts/projects/C25.0.821/	Link	Link	Posted 7 May		Article link	Infographic.821 NEW BRAND VERSION.821	M25.0.821.svg
M25.0.824	Game X	https://www.tmforum.org/catalysts/projects/C25.0.824	Link	Link	Posted 7 May	Youtube link		Infographic.824 NEW BRAND VERSION.824	M25.0.824.svg
M25.0.832	L4 Autonomous Networks: Agent-powered zero-touch workflows	https://www.tmforum.org/catalysts/projects/C25.0.832/	Link	Link	Posted 7 May	Youtube link			M25.0.832.svg

3. General Catalyst promotion resources

4. General use Catalyst slide deck

NOT FOR ONSITE ARENA PRESENTATION USE

Open Innovation Catalyst ppt template 2025:

Presentation

Moonshot Catalyst ppt template 2025:

Presentation

5. Innovation Arena Catalyst presentation outline slide deck Due 16 June, 4 pm CEST

For use on Innovation Arena stage at DTW Ignite 2025

Slide Deck Requirements

• Mandatory template: All teams must use the provided Innovation Arena Catalyst Presentation outline slide deck
• Customization allowed:
  • Edit content and add videos/animations (but stay within the outlined topics).
  • Embed videos directly in the deck and note the slide number for AV testing.
  • Maximum of 2 additional slides permitted.

Submission & Logistics

• Deadline: Email final slides to CatalystsOps@tmforum.org by June 16, 4 PM CEST
• Slides will be preloaded on the Arena computer.
• To ensure smooth transitions and maximize speaking time, no changes to slides will be accepted after 4 PM CEST the day before your presentation – No exceptions

Open Innovation - DTW Ignite 2025 Innovation Arena Catalyst presentation outline slide deck: Presentation Presentation

Presentation

Moonshot - DTW Ignite 2025 Innovation Arena Catalyst presentation outline slide deck:

Presentation

6. DTW Ignite Catalyst Trailer Video Guidelines

Speaking for your Catalyst for your Trailer Video? Check out our guidelines here! 

7. Whitepaper template

Download the TM Forum Word template for documents or whitepapers here:

  Document